Clean. Lifestyle. Culture.

SimpleeBEAUTIFUL is a luxury boutique salon, curly consult bar, and clean beauty retailer created by internationally known celebrity stylist and texture master pioneer,
Diane Da Costa, author of the book, TEXTURED TRESSES

 
 

Services

We offer our guests customized curly, coily, and straight precision cuts, men’s grooming, custom blended color for all types and textures; blow-outs, smooth-outs, ceramic and textured styling;  protective styles and crochet extensions.

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Consultations

Our consultations cover hair and scalp analysis; type and texture determination, the best products for your texture are recommended along with healthy lifestyle options and glam hairstyles: cuts, color,  treatments, textured styling, and anti-frizz smoothing options.

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Curly Textured Academy

Industry professionals and students sign up for Curly Textured Academy’s Masterclasses with curly-textured expert and author, Diane Da Costa.

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SimpleeBEAUTIFUL is a luxury beauty, lifestyle, and wellness brand founded by entrepreneur, Diane Da Costa, an internationally known, author, advocate, and visionary, She is the “God-Mother” of the natural texture revolution and her first book, Textured Tresses, was published by Simon & Schuster in 2004. Diane also co-authored the 2022 Milady Standard Cosmetology Textbook (13th & 14th editions). This latest edition is the first and most inclusive and diverse texture educational textbook written in over 50 years.

Diane is passionate about educating her clients, consumers, and pro-stylists in all things texture. Her latest project—the Texture Certification Program was developed in partnership with TRESemme and SimpleeBEAUTIFUL CurlyTextured ACADEMY in April 2022. This complimentary master class program was open to 1000 stylists in the United States to learn new techniques in Texture Hair Fundamentals, Perfecting the Texture Cut, and the Art of Texture Styling.

You can visit the SimpleeBEAUTIFUL CurlyTexturedBAR and learn how to love, embrace and care for your natural Afro-coils, curls, coils, and waves at our luxury texture-specific salon. Diane provides private sessions with curly textured consultations, Textured Tresses styling lessons, D2 textured cuts, customized color services, and Hansomme men’s grooming utilizing SimpleeBEAUTIFUL’s holistic and restorative oil steam treatments. Brow sculpting and waxing services are the latest addition to our beauty services. Our Eco-friendly, M/WBE-certified retail boutique hosts an array of clean beauty, body, and haircare brands made from the finest botanical, organic, and vegan ingredients.

What’s your texture ID?

Learn to identify, love and understand your true texture type
and hair pattern.
Review the Texture and Pattern Hair Chart
Texture ID Hair Chart
Texture ID Groups & Products

Texture Certification Program

SimpleeBEAUTIFUL in partnership with TRESemme launches the Texture Certification Program to offer complimentary texture hair education to all licensed stylists nationwide!

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CurlyTextured Bar
115 Edgecombe Avenue
between 140th and 141st St
New York, NY 10030

Phone
914.246.1692

Wednesday 10:30 AM - 6:00 PM
Thursday 10:30 AM - 6:00 PM
Friday 10:30 AM - 3:00 PM
Saturday 9:00 AM - 2:00 PM
Sundays 10:00 AM - 4:00 PM


Braid & Loc Extension Sessions. Guest celebrity stylist & author Zenda Walker is available for extension sessions by appointment only & must be booked in advance. Book Here

“We are the CurlyTextured experts, specializing in all wavy, curly, and coily textures for Curlies, Naturalistas, and Transitioning Tresses. We welcome all new clients to receive informative hair consultations. Maximize your hair journey and achieve healthy happy hair!”

— Diane Da Costa