Frequently Asked Questions

We offer a full menu of luxury services for Afro-textured, curly, coily, and wavy hair — as well as smooth and silky styles:

• D2 Textured Precision Cuts — custom cuts for Afro-coils, curls, coils, and waves
• Smooth & Silky Styles — blow-outs and keratin smoothing treatments that elongate and de-frizz
• Custom Blended Color — balayage, ombré, and highlights with ammonia-free formulas
• Curl'n Go & Textured Styling — wash-n-go, Palm Chunk'n, FingerCoil, Bantu-Knots, TwistOuts, GlamWaves, and more
• Crochet Extensions & Faux Locs — custom human hair crochet styles and Nubian locs
• HANSOMME Men's Grooming — precision cuts for all textures
• Brow Sculpting & Waxing — available select days
• Braid & Loc Extensions — with extension specialists, by appointment only

SimpleeBEAUTIFUL is a CurlyTextured specialty salon — our expertise covers the full texture spectrum:

• Afro-textured hair — tightly coiled, kinky, and natural Afro patterns
• Coily hair — very coily and tightly coiled textures, styled with Coil'n'Go or finger coiling
• Curly hair — curly textures styled with Curl'n Go and styling creams
• Wavy hair — loose waves treated with the same texture-first approach
• Smooth & silky — blow-outs and keratin smoothing for a polished, frizz-free finish while preserving your natural texture

We warmly welcome Curlies, Naturalistas, and guests who are transitioning from chemically treated to natural hair.

Our Keratin Anti-Frizz Smoothing Treatments are made from botanical and organic ingredients. They elongate Afro-textured, curly, and coily hair and reduce up to 95% of frizz — without permanently altering your natural pattern. Hair reverts gently to its natural state over time.

We offer several formaldehyde-free brands with smooth and silky results lasting from 6 weeks up to 4 months.

Yes! HANSOMME men's grooming covers Afro-textured, curly, coily, and wavy hair as well as smooth and silky styles. Diane also offers men's locking services for guests who want to grow and groom their locs.

Yes! Braid and loc extension sessions are available with extension specialists Amina, Bridgette, and Zenda Walker. All extension sessions are by appointment only and must be booked in advance. Call 914.246.1692 or book online →

115 Edgecombe Avenue (between 140th & 141st St)
New York, NY 10030  ·  914.246.1692

• Monday & Tuesday: Closed
• Wednesday – Friday: 11:00 AM – 7:00 PM
• Saturday: 10:00 AM – 4:00 PM
• Sunday: By appointment only

We are closed on all major holidays.

Book online via our booking page to view services, pricing, and available times. A credit card is required to hold all appointments. For braid and extension services, please call 914.246.1692 to schedule with our specialists.

We have a 24-hour cancellation policy. Please cancel or reschedule at least 24 hours before your appointment online or by calling the salon.

• No-cancellation / no-show: $75 fee charged to card on file (or full service fee for complete no-shows)
• Late arrivals: A $25 charge applies after your 15-minute grace period

We accept cash and contactless payments via Cash App, Venmo, and Zelle. Gratuities are warmly appreciated.

Diane is currently accepting new clients for:

• Precision cuts for Afro-textured, curly, coily, and wavy hair
• Custom color with styling
• Smooth and silky keratin smoothing treatments
• Highlights and color
• Men's grooming and locking services

Referrals recommended. Book with Diane →

Masks or face coverings are mandatory to enter the salon to protect both guests and staff. Visit our Covid-19 Policies page for current guidelines.

Education is the foundation of healthy hair at SimpleeBEAUTIFUL. Consultations allow our stylists to analyze your hair and scalp, identify your Afro-textured, curly, coily, or wavy pattern, and build a personalized plan — whether your goal is defined curls, smooth and silky results, vibrant color, or protective styles.

• First 15 (Complimentary): A 15-minute in-salon or virtual consult included with all scheduled same-day appointments. Required for all new and existing guests.
• First 30 ($50 deposit): An in-depth 30-minute consultation covering hair analysis, texture ID, product recommendations, and style options — without a same-day service.
• 1-Hour CurlyTextured Consult & Lesson ($75 deposit): A comprehensive in-salon or virtual session including hands-on styling guidance and a full Afro-textured, curly, coily, or wavy hair education.

Consultations include hair and scalp analysis, Texture ID (identifying your Afro-textured, coily, curly, or wavy pattern), personalized product recommendations, healthy hair lifestyle guidance, and a custom style plan covering cuts, color, smooth and silky blow-outs, protective styles, and anti-frizz treatments.

We stock only clean, organic, and vegan brands chosen for Afro-textured, curly, coily, and wavy hair:

• Eden BodyWorks
• Amika
• Marina Nila
• Paul Mitchell Hemp Tea Tree
• The Unbrush & Brush With Best detangling brushes
• SimpleeBEAUTIFUL DryGLOVE
• HairTAI Satin Headbands & hair ties
• The Original Nourish & Shine — all-natural hair butter, exclusively at SimpleeBEAUTIFUL

Yes! Our SimpleeCBD line is available in-salon and online.

Yes! Browse our full selection at the Simplee Beautiful Brands shop. We also have an Amazon storefront with product recommendations for Afro-textured, curly, coily, and wavy hair.

The Curly Textured Academy (CTA) is our professional education platform led by Diane Da Costa. Industry professionals and students can enroll in masterclasses covering Afro-textured, curly, coily, and wavy hair — from precision texture cuts to advanced color and styling. Learn more →

In partnership with TRESemmé, SimpleeBEAUTIFUL launched a complimentary Texture Certification Program open to licensed stylists nationwide. The curriculum covers Texture Hair Fundamentals, Perfecting the Texture Cut for Afro-textured, coily, curly, and wavy hair, and the Art of Texture Styling. Learn more →

Yes! We are seeking natural hair stylists, braiders, or barbers with 5+ years of experience who specialize in Afro-textured, curly, coily, and wavy hair. Manage your business in a luxurious boutique setting alongside Diane Da Costa. Apply here →

Yes! Diane authored Textured Tresses (Simon & Schuster, 2004) — a landmark guide to Afro-textured, curly, coily, and wavy hair care. She also co-authored the 2022 Milady Standard Cosmetology Textbook (13th & 14th editions), the most inclusive and diverse texture education cosmetology textbook published in over 50 years. Shop books →